Social media is a great channel for businesses to connect and engage with their target audience where they're already active.  Coupled with highly targeted advertising abilities, this digital marketing channels serves an extremely important part in any digital strategy focused on business growth.  Influencer marketing has virally grown in popularity the last couple years.  This is a different type of social media marketing that creates a consumer to consumer communication, while at the same time promoting the products and services of a brand.

Below are resources that outline impactful information on social media marketing.  There are case studies, blueprints for success, eBooks, and more so don't be shy!  Companies across the world are taking advantage of the revenue an effective social media marketing strategy can drive so take the time to learn how to apply it to your business.