This free calculator tool is designed to help you assess the monetary value of your social media conversions by goal. A goal is a measurable action that you want a prospect to complete -- one that ultimately adds to the bottom line.
Keep in mind that this doesn't just mean online purchases. Leads have monetary value too, and actions like filling out a contact form, downloading an eBook, or signing up for an eNewsletter give you leads that you can turn into customers.
The free social media ROI calculator is a user-friendly Microsoft Excel file (.xlsx) that makes analyzing your social media marketing efforts as easy as 1, 2, 3...
1. Track your conversions using Google Analytics and the built-in tracking tools on your social media platforms.
2. Assign monetary value to each conversion based on historical data (or an estimation of how much you're willing to pay per lead or per customer).
3. Use the calculator to measure total benefits by social media platform, to determine total costs, and to analyze your percentage return on investment (ROI).
Fill out the form at right to get calculating today!