Inbound marketing is a complex digital marketing system that attracts visitors to your site instead of pushing your sales messages in front of your targeted audience. These visitors then convert into leads on your site by completed an action such as signing up for a newsletter or filling out a form. From there you nurture these leads into delighted customers.
There are a lot of moving parts to a successful inbound marketing strategy. From social media, content creation, email marketing, and managing your leads it's important to understand how everything works together towards achieving your business goal. These inbound marketing resources will outline the inbound marketing methodology and how everything works together on a general level so you can then implement them into your own inbound campaigns.