Also known as PPC, this digital marketing tactic is great to get your audience's eyes on your content quickly. If you haven't established the organic traffic volume your competitors have, it's a great way to get your brand out there. However, it can also be a money pit that doesn't produce results. There are strategies that work and strategies that don't. It's important you know what keywords to target, where to set your bids, and when you want to run your campaigns.
These resources will help you get set up for a campaign and will start you off in the right direction. Whether you're going at it with AdWords or across other display networks, this material will give you a basic understanding of what to do to run an effective pay-per-click advertsing campaign.