Hotel Marketing Guide

Pay-Per-Click Marketing

As many successful companies know, PPC marketing means quick entry into any keyword field, which is a must if you’re launching a new product or service. More than that, though, it provides an extensive amount of data in a way that other forms of marketing simply can’t.

What's Inside Our ppc guide

• Integrate Your PPC Marketing with your Overall Strategy
• Attack Mobile
• Why Facebook is Still King
• Keep an Eye on the Metrics
• Clicks, Impressions, Search Impression Share, CTR, Quality Score, Conversion Rate, Bounce Rate, Cost Per Conversion

PPC marketing is tricky and, often, much more expensive than it needs to be.  Get out of the endless cycle of dishing out revenue to "PPC specialists" and use PPC as a bootstrap for your overall inbound marketing efforts.