If you're deciding to revamp your email marketing strategy, you might consider looking for an agency to manage your campaigns. But how do you choose the agency that will provide you with the best results? This is why you need to ask them the right questions to align your goals with your email strategy and make sure you and your email marketing agency are on the same page from the start.
A simple answer to this question, no. An agency that only focuses on email marketing is great, but we like to take more of a holistic approach. When you choose an agency that offers other digital marketing services, you'll be able to look passed the click and focus on the results they drive for your business.
Email can be tricky. If you're shopping around for an email marketing agency you're probably well aware of this. Your message needs to be relevant to your audience to get them to engage and furthermore, spend money. Your agency should be able to report on their results and show you exactly how the campaigns have impacted your digital strategy.
Inside you'll find the 20 questions we think every business should ask an email marketing agency before they hire them. Okay, there may be a little more than 20, but you can never be too safe. The questions are intended to empower you to find the right agency for your company so you can achieve the massive ROI that email marketing can provide. They're intended to make the agency vetting process easier for you so you know what to look for and can make the best decision for your business.
Simply fill out the form to the right to download your copy, and you'll be on your way to hiring the right agency!