Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound techniques. Buyers are recognizing their power in the market and taking control.
Instead of pushing your message out in front of your target audience, inbound marketing focuses on pulling your target audience in by providing valuable content, and then turning that audience into inbound leads. This framework not only shifts the focus to the buyer, but also qualifies incoming leads at the same time. Gone are the days of irrelevant marketing!
In this whitepaper introduction to inbound marketing, the following questions are answered:
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