A Guide to Proving the Value of Your Marketing Efforts
73% OF EXECS DON'T BELIEVE MARKETERS DRIVE CUSTOMER DEMAND
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates … and the list goes on and on.
And yet, while many bosses theoretically understand that a solid marketing team can directly impact a company’s bottom line, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.
PRESENT METRICS THAT RESONATE WITH THE C-SUITE
This free guide will walk you through the six critical marketing metrics those in the corner office actually want to know, so you can demonstrate the impact of your marketing efforts in a way that speaks to the key decision-makers in your company.
When you present metrics that resonate with the C-suite, you’ll be in a better position to make a case for budgets and strategies that benefit your marketing team.
