There's a lot that goes into planning out a successful inbound campaign. Inbound marketing and seo are closely related as the entire inbound process relies on people finding your content, so making sure what you're publishing is discoverable is essential.
This means you need to have a strong search engine optimization (SEO) strategy planned out for when you start creating and publishing your content. Through extensive keyword research you'll be able to see what people are searching for and how difficult it will be for you to create content to rank for certain keywords.
Your site's seo will lay the foundation for your inbound marketing strategy. It's the basis of your organic search traffic and optimizing your content will maximize it's reach and pull in visitors to your site.
Inside this eBook, we'll explain the essential tools you need to lay a solid foundation to grow your business with inbound marketing. We'll dive deeper into the following topics:
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Tremendously. Without a strong seo strategy, your inbound marketing strategy will never be able to provide you with the results you're looking for. Not only will it help people find your content, but it will guide you through your content creation since you'll have a strong understanding of what your buyer personas are searching for.
Inbound marketing and SEO go hand in hand because seo empowers users to organically discover the value you can provide them. This way, there's no pushy sales message. Instead, you help the user make up their own mind in your favor.