When it comes to a hotel digital marketing campaign, creating content can easily slip through the cracks. We've put together a crash course on how you can make your content reach further, capture user's attention, and ultimately get more direct bookings.
Content is the fuel behind the guest booking journey. On their search for the perfect hotel, they'll scour the web for content that will empower them to make the right decision. Content marketing is a great way for hotels to highlight their unique selling proposition and get potentials guests excited about their stay.
What is Content Marketing?
If you're unfamiliar with this effective marketing strategy, don't be overwhelmed. Content marketing is creating, publishing, and promoting content such as blog posts, videos, brochures, eBooks, or any other type of educational material to address prospective guests pain points and offer solutions to their problems.
Put simply, your content will answer the questions people have on their "journey" towards booking a room at your hotel while simultaneously showing the value you'll deliver without being "salesy".
What's Inside
In this eBook, we'll explain the process of content marketing for hotels in more depth, as well as how you can use it to increase direct bookings. Content is a great way to bypass the trap of OTA commissions and getting people to book room directly on your site.
Inside you'll learn about the following:
Building out profiles of your ideal guests
The importance of keyword rich content
How to create content that keeps guests coming back for more
Bulding out a content calendar to keep you on track so you reach your goals
Fill out the form to the right so you can start learning about how content marketing can help your hotel's digital marketing campaigns and help your hotel grow.
