When it comes to running a successful inbound marketing strategy, content is the engine behind it all. Without content marketing, inbound wouldn't exist! There would be nothing to attract those strangers and drive inbound leads..
This is why its so important to create content that wins for search engine results pages. Balancing creativity and packing your content with keywords will allow you to rank on search engine results pages and drive traffic to your site.
A common questions we get is about the differences between inbound and content marketing; and for good reason. The two go hand-in-hand, however inbound requires content marketing and content marketing doesn't require inbound.
For instance, nothing is stopping you from regularly posting blogs, shooting and promoting videos, or producing any other content your heart desires. Using content to show up for user search queries and to attract users to your site is content marketing. Inbound takes it a step further and integrates an extremely personalized process to turn this visitors into qualified leads.
As you can see, it's a close-knit relationship. Content marketing for inbound is a bit different in that it's highly targeted and aims to generate inbound leads for your business.
In this eBook, we explain the integral role content plays in driving inbound leads for your business. We'll also dive deeper into the following topics:
To get started on learning how content marketing plays an integral role in supporting a successful inbound strategy simply fill out the form to the right. From there, you'll be on your way to creating content that wins!