It's time to take back your 15%!  If you want your hotel to compete in the digital landscape, you need to start creating content that provides prospective guests with value on their journey towards booking.  While online travel agencies are likely an important part of your digital strategy, studies show that 52% of users still click through to your website before they book.  Once they're on your site, providing them the value to book directly means you don't have to pay those costly pricing commission.

It's time to establish your hotel digital marketing strategy so you can get the most bookings for your buck, and report an accurate marketing ROI.  This content highlights different aspects of hotel digital marketing you can utilize in order to effectively reach your audience across all channels.